How to Market Yourself As A Mental health Professional

Counselors get degrees in Counseling, not marketing. Still, in order to run a successful private practice, a level of marketing knowledge is needed. At the same time, we have certain ethical codes and guidelines that we must follow in the midst of trying to promote ourselves. Ideas and suggestions for ethical marketing will be discussed.

3 CEs

MFT Pending

Objective:

• Learn to apply well established techniques of counseling to various parts of practice management.

• Utilize best practices for marketing of counseling services.

• Understand ethical implications associated with technology and social media.

• Understand ethical implications associated with internet reviews and complaints.

• Be able to evaluate the effectiveness of different marketing tools and tips.

Presenter: Asha Dickerson, Ph.D., LPC, NCC, ACS, CPCS

Dr. Dickerson is a current faculty member at Adler Graduate School. She has been teaching at various universities for a number of years. Some of the courses she has taught are Marriage, Couples and Family Therapy, Addictions, Social and Cultural Diversity, Theories of Personality and Psychology and Spiritual Foundation.

She has been the Co-Director of Training at Argosy University in Georgia. and the Family and Community Coordinator at the Fellowship House in Birmingham, Alabama. She is a Licensed Professional Counselor in Georgia.

She co-hosts a radio show on United Intentions Media Network -Two Therapists and a Microphone. She is the author of many national and international publications.